Your website is your company's digital business card.
When designing a website, there are a few key things to keep in mind - the most important is to make it mobile-friendly.
1. Mobile-first design
Over half of Google’s annual searches are done on mobile. This is why Google prioritizes and ranks mobile-friendly websites higher in search results.
2. Content before design
Authenticity and values create distinctive marketing copy that appeals to emotions. So your website should be designed to captivate your customers at first glance.
3. Site structure
Create a website with a menu that’s so clear, your customers immediately know what you offer. A simple, logical structure makes purchasing easy.
5. Search engine optimization (SEO) in brief
The key to better visibility is effective SEO. It helps your website rank higher in search results and directs customers straight to your services. The most important thing is identifying the right keywords that potential customers use to find you.
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4. Website speed is key to visibility
Your website should load in under 2 seconds. Fast loading speed is key for both user experience and search engine visibility. You can test your site speed here
6. Website Analytics
Website analytics provide valuable data on things like site performance and visitor behavior. This information helps improve website functionality and better serve customer needs.
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7. Don't forget videos and social media
Consider how else customers might find your website – through articles, blogs, newsletter signups, and especially video.
YouTube is the world’s second largest search engine! Create and upload interesting, SEO-optimized videos that complement your website content.
Want to learn the basics of editing a WordPress website with the Elementor plugin?
Check the tutorial video
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No matter if your marketing communication project or assignment is big or small, get in touch!
With excellent marketing expertise and extensive experience across various industries, I’m confident I can offer you and your business exceptional marketing communication services. Whether it’s about developing your website or online store, or other marketing efforts, together we’ll create a strategy that helps us reach our goals.
